MMRSS

About Me

Keeping up with new innovations in the world of technology is an important goal for Majestic MRSS, which is Asia’s foremost international market research firm. With offices in China, Hong Kong, India, Taiwan, and other centers of global technological development, MMRSS keeps abreast of new innovations in order for its clients to successfully compete in a worldwide market. One of the latest innovations introduced by MMRSS is the Perception Analyzer, an interactive response instrument that enables its market research team to get instant, honest, and unbiased feedback from focus groups and conference audiences. A handheld wireless device, the Perception Analyzer offers many advantages, including anonymous collection of data and the capacity to use results to direct subsequent discussions.

During an MMRSS focus group or meeting, each respondent receives a wireless Perception Analyzer device. A wireless receiver, or console, is connected to a nearby computer in order to capture the individual responses. During presentations, research participants can indicate their responses with the Perception Analyzer to give feedback or answer questions, with all data imported into the Perception Analyzer software. The software’s results are immediately tallied for presentation to the respondents or for private viewing by the MMRSS client, providing real-time feedback. Results can be dispatched to the client in a variety of formats, including graphical, cross-tab, and quick frequency; MMRSS is also capable of exporting Perception Analyzer data to Excel, HTML, SPSS, and PDF files for easy access and review.

Perception Analyzer can be used in a variety of situations, including advertisement, concept, and product testing; mock trials and jury research; political research; interactive presentations; and program evaluation. Because the feedback offered by Perception Analyzer users is non-verbal and anonymous, it eliminates the pressure to moderate verbal responses that can sometimes occur in group discussions. While traditional verbal-response groups can often leave out participants who are timid about speaking in public, Perception Analyzer ensures that everyone in the group has the ability to make his or her opinion heard. The electronic nature of the system also saves paper for MMRSS clients, contributing to both the environment and the client’s bottom line.